Overview

Up until late 2022, the brand relied primarily on high-quality photography and short cell phone videos. Plain Goods was looking to expand its presence and create two hero videos featuring its shop in the surrounding town in both summer and fall

The Project

Two elegant story-driven videos, highlighting the storefront, their unique selection, and commitment to quality, craftsmanship, and design. The videos have become a staple of their online presence and are rotated yearly to support the unique look and feel of the store